WFH, e-learning drive PC demand uptick


Overall, PC shipments grew 9.2% from the year earlier in the three months ended 30 September to 3.4 million units, according to the latest PC report issued on Tuesday by the International Data Corp

India’s PC market recorded its best quarterly performance in seven years during the September quarter as work-from-home and online education amid the coronavirus pandemic spurred demand for laptops, desktops and workstations.

Overall, PC shipments grew 9.2% from the year earlier in the three months ended 30 September to 3.4 million units, according to the latest PC report issued on Tuesday by the International Data Corp. (IDC).

Much of the demand came from the consumer segment, which also saw its best-ever quarter with 2 million shipments, growing 41.7% from the year earlier and 167.2% sequentially. Demand in the business segment remained lean due to shortage of large government and education projects.

Overall shipments in the enterprise segment grew 3.1% from the year earlier though notebooks grew at a robust 70.1% on-year, indicating a growing preference among enterprises for laptops over desktops.

“Anticipating a longer work from home possibility, enterprises are getting ready for a larger mobile workforce and reducing their dependency on desktops. Also, SMBs (small and medium businesses) started showing more momentum and will be critical in sustaining the ongoing growth in the commercial segment," Jaipal Singh, associate research manager, Client Devices, IDC India said in a statement.

HP retained the top position with 28.2% market share with strong growth in both consumer and commercial segments. HP’s shipments grew 16.6% from the year earlier in the September quarter.

Chinese PC brands also remained unaffected by sluggish sales posted by their peers in the smartphone segment following anti-China sentiments and geopolitical tensions between India and China.

Sales of Lenovo grew 27% from the year earlier as the company bagged the second position among PC brands with a 21.7% market share, slightly ahead of Dell, which had a 21.3% market in the fiscal second quarter. Even new entrants such as China’s Xiaomi benefited from the robust industry demand although they are still to pose any challenge to the established brands. Shipments of Apple computers grew 19.4% from the year earlier in the September quarter, its best-ever quarter in India.

Reactions