Kris Jenner wants to 'cash in on famous catchphrase with very own merchandise'

The Keeping Up With The Kardashians momager is reportedly planning to trademark her catchphrase 'You're doing amazing, sweetie' so she can release her own line of merchandise

Kris Jenner is reportedly planning to trademark her famous catchphrase so she can cash in on her own merchandise.

Her daughters Kylie Jenner and Kim Kardashian have made huge fortunes by releasing their own makeup and skincare ranges, and it seems Kris wants in on the action.

The Keeping Up With The Kardashians momager has filed legal documents to trademark her saying, "You're doing amazing, sweetie", reports TMZ.

Kris, 64, was first heard delivering the line way back in 2007 as she praised Kim's work on the family reality show.

Kim was seen covered in heaps of pearls as she posed naked for Playboy, with Kris leaning in to utter the famous words and snap some pictures on her phone while she was at it.


It's said that Kris is hoping to slap the catchphrase on a range of products, including cosmetics, clothing, baby supplies and home goods, as well as books and magazines.

The phrase has been given the meme treatment over the years, much to Kris' delight.

She uses it regularly, and just recently, shared a snap of her youngest daughter Kylie, 23, on the set of Cardi B's WAP music video.

Kylie, dressed in her sexy leopard print outfit, sits next to Cardi at the make up table while Kris stands behind them snapping a picture in the mirror.


Kris has played a huge part in daughter Kim's career

She captioned it: "You’re doing amazing sweetie!!"

Fans clearly can't get enough of the phrase.

"Best caption lol," one commented on the snap.

While another wrote: "I needed this thank u Kris."

A third posted: "Lmaooo best caption!"

"Kris is the best mom," another commented.


She's the ultimate momager

Kris has previously had the term 'momager' trademarked after she was branded with the nickname after successfully carving out huge careers for her daughters.

Keeping Up With The Kardashians returns to screens soon, and the famous family will be seen dealing with life in lockdown amid the coronavirus pandemic.

A trailer also hinted that Scott Disick will reveal who was behind his rehab leak.

Kourtney Kardashian's ex left rehab earlier this year after a picture of him inside the facility was leaked, leaving him furious.


She trademarked the term momager years ago

In the short clip, a furious Scott says: "There couldn't have been a bigger betrayal - she leaked me being there to the press."

During a videocall with Kris, Kim, Khloe and Rob, he then adds: "I don't trust anybody here."


Scott was said to be angry after a photo of him inside the All Points North Lodge facility in Edwards, Colorado was leaked online.

The trailer also sees Khloe being tested for coronavirus amid a battle with sickness, her brother Rob back on the show after years of shying away from cameras after gaining weight made him lose confidence, Khloe confronting her cheating ex Tristan Thompson as they isolate together and Kim and Kourtney desperately fleeing Paris before it goes into lockdown.
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